Publishing on Trail

F2P distribution
reinvented

Overview

A need for change

Current PC game distribution is holding games back. Especially F2P.

The unnecessary complexity and inaccessibility of these decade-old platforms mean that F2P games on PC cannot enjoy the same phenomenon that is currently allowing their mobile counterparts to completely outperform every other type of content or media.

We're changing that.

  • Twitch
  • Twitter
  • IM
  • Facebook
  • Ads
SteamOrigin
  • Existing users
    20 steps
  • New users
    48 steps
Gamepad
Your game
$
$
$
$
$

Overview

A need for change

Current PC game distribution is holding games back. Especially F2P.

The unnecessary complexity and inaccessibility of these decade-old platforms mean that F2P games on PC cannot enjoy the same phenomenon that is currently allowing their mobile counterparts to completely outperform every other type of content or media.

We're changing that.

  • Twitch
  • Twitter
  • IM
  • Facebook
  • Ads
Gamepad
Your game
$
$
$
$
$
1
Accessibility

Trail removes all barriers and lets you run your game directly where the users are: in the browser.

  • Free to play
  • Progressive download
  • No installations
  • Automagic accounts
2
Shareability

Since players can invite their friends and followers with just a link, your game becomes as shareable as a cat video on YouTube. Literally.

3
Insight

Find out where your profits are coming from and keep track of acquisition, engagement, and conversion. Trail Insights™ gives you the full picture.

That's why we built Trail.

1
Accessibility

Trail removes all barriers and lets you run your game directly where the users are: in the browser.

You removed the paywall. We get rid of the rest. Making it possible for anyone to play your game with a single click.

  • Free to play
  • Progressive download
  • No installations
  • Automagic accounts
2
Shareability

Since players can invite their friends and followers with just a link, your game becomes as shareable as a cat video on YouTube. Literally.

3
Insight

Find out where your money is coming from and keep track of acquisition, engagement, and conversion. Trail Insights™ gives you the full picture.

See the difference

  • Trail
  • Others
  • Twitch
  • Twitter
  • IM
  • Facebook
  • Ads
Gamepad
Your game
$
$
$
$
$
  • Twitch
  • Twitter
  • IM
  • Facebook
  • Ads
SteamOrigin
  • Existing users
    20 steps
  • New users
    48 steps
Gamepad
Your game
$
$
$
$
$

Reach

A single click away from the entire Internet

Trail supports around 1.5 billion users. Nearly a third of these have a dedicated graphics card from NVIDIA or AMD. That's almost half a billion gaming PC's, ready to play your game.

Other platforms offers millions of users about ten clicks away. Trail offers billions of users just one click away.

Reach Illustration

Performance

Finally possible

With the recent additions of WebGL 2.0, WebAssembly and our own proprietary Pigeoneer tech, the browser, via Trail, is finally able to provide a native quality gaming experience.

Ask us for a demo to see it for yourself.

Monetisation

You know best how to monetise your game

While Trail was invented with F2P games in mind, every game is unique and has its own specific requirements when it comes to monetisation.

Our Payments API supports a multitude of business models so that you can monetise your players as you see fit.

Analytics

Learn. Adapt. Improve.

Trail Insights™ brings the analytics power of mobile app stores to the PC. It's finally possible to truly optimise for growth and ROI.

Acquisition

Reduce your cost per acquisition (CPA) by knowing which marketing channels perform the best in terms of acquisition and activation. With full attribution, you have a complete overview of both organic and paid growth.

Engagement

Increase your customer lifetime value (LTV) by improving retention and engagement. See how your game performs via cohort heatmaps, playtime statistics, DAU, WAU, MAU, stickiness, and much more.

Conversion

Reduce your customer acquisition cost (CAC) by seeing which marketing channels produce the highest quality users who convert to paying customers the most.

Integration

Early access

We're currently in the process of reviewing applications, so let us know if you're interested in publishing your game on Trail. We have a partnership program to help port games of great potential.

// Initialize the Trail SDK
var config = new trail.Server.Config("game-id", "game-secret");
var instance = new trail.Server.Instance(config);

// Handle incoming connections
instance.OnConnection = (trail.Server.Connection connection) => {
    Console.WriteLine("Player {0} connected with id {1}",
            connection.Username, connection.UserId);

    // Create UDP-like channel
    var config = new trail.Server.Channel.Config();
    config.ordered = false;
    config.reliable = false;

    var channel = connection.CreateChannel(config);
    channel.SendBinary(new byte[] { 0x68, 0x65, 0x6c, 0x6c, 0x6f });
};
  • C#
  • C++

Features

Everything but the gameplay

Trail can take care of the boring stuff so you can focus on creating great experiences.

User management
User accounts

Trail provides each user with a unique and persistent account. This is exposed when the user connects to your game.

Payments
Payments

Monetization is handled globally via our secure payment systems.

Real-time analytics
Real-time analytics

Find out detailed information on how your game is performing in terms of acquisition, retention, monetization and more.

Networking
Networking

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Incremental auto-updates
Auto-updates

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Cloud storage
Cloud storage

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Chat
Chat

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Matchmaking
Matchmaking

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Leaderboards
Leaderboards

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Achievements
Achievements

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User profiles & friends
Friends

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Community tools
Community tools

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Show more

Sounds interesting?

Join the future - publish with Trail

Frequently Asked Questions

  • Is Trail a streaming service?

    No. Streaming games would introduce a lot of uncessary latency and impair gameplay. Not to mention the enormous bandwidth scaling costs it would mean for F2P games.

    Instead, thanks in part to our own technology, games on Trail run directly in the client's browser. Enabling a native quality experience.

  • Will you put ads in my game?

    No. We do not put ads in your games, nor do we put ads in Trail's own interface. Trail is completely free for end users (i.e. players).

    However, should you wish to have ads in your game, that is fully up to you and our service supports that.

  • How does Trail make money?

    Trail revenue shares with game studios/publishers similar to how Steam, App Store, etc. does.

  • What kind of games are you looking for?

    We mainly target high quality F2P games that have a lot to gain from being available not only natively, but also in the browser.

    Other than F2P, we also believe that multiplayer games have a lot to gain from the shareability Trail provides.

    If you're interested in publishing on Trail just drop us a message and we'll get back to you.

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