There are 2.2 billion active desktop users but less than 5% are on installed game stores.
With Trail, it's finally possible to reach these billions of potential players: in the browser, a single click away.
Trail bridges the gap between your game and the players, making zero-friction gaming a reality.
Games on Trail start when players open the game URL, as the player progresses the game is downloaded in the background on-demand as the player unlocks content. One click and they are in-game.
Enable your players to share your game anywhere and with anyone.
Trail offers Instant URLs, rich invites that can be used to spread your game across the web. And for the first time, professional games can be embedded directly onto a webpage.
Reach your players across the web using multitudes of ad networks and bring them back with retargeting. Have decision-rights over your game’s presence with elaborate SEO customization and retain control and access to your growing community of players.
Leveraging WebGL 2.0 and WebAssembly, Trail streamlines professional game development for the web. Trail fills existing gaps with tailored optimizations, accelerated compression, and a multitude of patches for Unity games together with a rich infrastructure that allows your game to scale without friction, while providing users an engaging gaming experience.
Trail makes one-click WebGL exports possible with a custom-built Unity editor extension. Use it to easily fix common issues, failing shaders, rescale textures, and more. By default all games are served by the Trail Cloud which leverages CDNs close to your players to ensure fast download times.
Your game is just one click away from being published on the web.
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By leveraging WebGL, games don’t need to be video streamed to your players’ computers to be instantly playable. Instead games are progressively downloaded during play using our Filekit API, allowing your players to enjoy a latency-free experience.
Charge players all over the world using our global payments processing system. We take care of VAT/sales tax, currencies, and more, so you can focus on building your game.
Every game is different and you know best how to monetize yours. That’s why our Payments API supports a multitude of business models.
However, to fulfill the vision of zero-friction™ gaming, we require that players can try at least some part of your game without first having to pay.
Today’s distribution platforms are holding back the true commercial potential of games. At Trail we are building tools to help developers gather their community and reach players where they are.
